By M. Brown
Price: $39.95
Current Status: In Stock
Publisher: MCGR01
Format: Hardback
Women make the vast majority of purchasing decisions - spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate and much more. And one huge segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, this enormous and now affluent cohort is one no marketer can afford to ignore. With successful careers, investments made during the "boom" years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women.
BOOM brings together the insights of dozens of market leaders in a wide array of industries, insiders who have learned (sometimes the hard way) what works and what doesn't in the battle for the hearts and minds of the "ultimate power consumer."
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