Long Tail

By Chris Anderson

Price: $35.00

Current Status: In Stock
Publisher: RAND01
Format: Paperback

'The Long Tail' refers to the hundreds of thousands of products that are not number one bestsellers. However, there are so many of these products that if you add up their total sales, they are quite often more profitable than bestsellers. These products, from the part of the sales graph that 'tails off' are the long tail, and these products are changing the face of the entertainment industry.